BK Business Solutions Launch
At a recent exhibition, Director Ben Coates was told, the press releases you send through are impressive and ready to go, why don’t you do more?
Well here is the news, Ben Coates has taken up the challenge and is ready to hit it head on, all he needs now is customers, but with this standard of writing, the creativity and designs, and enthusiasm it surely won’t be long.
With a major contract already in the offing, the future looks bright, but Ben doesn’t just want it for himself, he wants to create employment and be a design/PR studio, aspiring to the famous Mr Paparazzi, Darren Lyons, he is off to London in search of experience that will hold him in good stead on his return a few days later.
He proved the contacts that BK have this week when he tweeted about the media’s vehicles outside Ryan Giggs house had been attacked even before it appeared on Sky News as Breaking News, Ben said “I have always been told it is not what you know but who you know, well in PR it is both, you can know the whole world, but if you don’t know how to portray a story then there is not much point, I have my own ways of thinking and for customers my ideas will definitely be unique, I can manage their image, create a new one, or re-launch an old one.”
Ben believes with the increase in social media, old marketing ploys that work have been forgotten, “I have a broad spectrum and experience of all types, different campaigns work for different people, but as long as all is monitored for their impact then all must be explored and discussed. I also believe that press exposure is under used, with so many cost cutting exercises going on in the media circles, papers now rely more and more on PR companies and marketing businesses, if they have one contact that they can get several stories from, or adverts booked it assists them and helps save our local papers.”
“The link back to social media is that the more the press release is posted across the internet, the more Google rankings you earn and this helps your search engine optimisation., campaigns must be consistent and that is what we will assist with, and we will also install monitoring systems so we can evaluate the impact of each part to see where the money that is tight, is better spent.”
