Shropshire lubricants firm sponsors Cholmondeley pageant of power
Britain’s leading family-owned, independent oil blenders and marketers is to sponsor this month’s Cholmondeley Pageant of Power for the first time.
As part of the sponsorship deal, Shrewsbury-based Morris Lubricants will be running a competition for the best car and bike club stands at the popular event, which is being held at Cholmondeley Castle, Malpas, near Whitchurch from July 15 and 17.
The company is using the event to promote its Golden Film Classic Range of products, which combine traditional oil properties and selected modern additives to produce tailored lubricants for cherished classic, vintage and veteran vehicles and motorcycles.
One hundred litres of Golden Film products will be warded to the best car club and bike stands and 25 litres will be awarded to the owner of the most unique or interesting motorcar or bike.
Morris Lubricants, which is the official lubricant partner to the Bugatti Owners’ Club, will also host a technical forum at the event where a panel of experts will be on hand to answer questions about the best lubricants for particular vehicles.
In addition, the company will be promoting its affiliate commission scheme to car and motorbike clubs. Every time a member buys a product online from Morris Lubricants, the club automatically earns a commission on the sale.
The 24-hour online ordering service - www.morrislubricantsonline.co.uk - is particularly attractive to customers who require a specific product and want it delivered to their home address. Free delivery is offered on orders of over £50, including VAT.
Andrew Goddard, Morris Lubricants’ managing director, said the company was delighted to be associated with such a prestigious, fast growing, local event and looked forward to meeting existing the new customers over the three days.
Cholmondeley Pageant of Power is a celebration of power and performance, with displays of motor racing, power boating, aerobatics and military action. Supercars and superbikes past and present will roar along the 1.2-mile track in the magnificent grounds of Cholmondeley Castle.
Highlights include famous motor racing machines, such as the winning F1 Lotus racing car driven by Stirling Moss at the Monaco Grand Prix in 1961 and the only collection of 4x4 Formula 1 racing cars.
Visitors will also be able to see some of the best of the Tom Wheatcroft collection, which includes cars such as the 1938 Auto Union and Jackie Stewart’s 1971 Formula 1 Tyrrell. Other collections include Sinsheim’s 47-litre, fire-breathing Brutus, Formula 1 racing cars from Benetton and Jordan, Lamborghini, AC Cobra, Ford GT40, Ferrari, Porsche and many more.
For motorbike racing enthusiasts there will be the 1958 Norton Manx, AJS H6 Big Port, BSA Gold Star DBD 34, Seeley 500 MK III and many more. For more information visit http://www.cpop.co.uk.
