Word of mouth is a winning formula for implant supplier
A Shropshire dental implant supplier is proving a high quality product can speak for itself by rapidly expanding its business through the personal recommendations of its customers.
Results from Implantium’s annual customer service review revealed that 65% of its clients had first heard about the company from a fellow dentist, as opposed to initial contact from a sales representative or other methods. Nearly half of respondents also admitted that a personal recommendation was the main reason for them actually deciding to place an order with the firm.
Julie Davies, Group Manager for Shrewsbury-based Implantium, commented: “We’ve made fantastic progress in the three years that we’ve been in business, and these figures unearth some of the key factors behind our success, which has seen us quadruple turnover in the last year, as well as more than doubling the number of dentists that use our Dentium-manufactured range of implants.
“We haven’t achieved these results by spending heavily on advertising or resorting to gimmicks. It’s been the result of letting our products and exceptional customer service speak for themselves. More and more dentists are now coming on board, and once they see the quality of the implants we supply, they actually become our best advocates with other professionals working in the field of implantology. In fact, 95% of our current customers say they’d happily recommend us to their peers, a simply amazing reflection of the service they have been given.”
The company’s patient referral scheme, the Implantium Network, was another particularly popular aspect with dentists, while the firm’s staff was praised for their ‘efficiency’, ‘helpfulness’, and ‘overall knowledge’.
Implantium is a leading UK-based supplier of high-quality, cost-effective dental implants. Run for dentists, by dentists, Implantium runs its own research programme and actively seeks innovative ideas that could be developed into new products, while it is also home to the Implantium Network, a match-making service which helps place patients who are interested in having an implant placed with skilled dentists in their local area.
