Shropshire company transforms its online presence

Schwalbe sales turnover increased by 50 per cent in last 12 months as people turned to cycling for health reasons, the improvement in cycling infrastructure and the price of fuel.

More and more people turned to two wheels as the Government implemented the "cycle to work" scheme with tax and cost benefits and the current annual turnover for Schwalbe UK Limited, based in Telford, is now £5 million.

And they recently celebrated the success of 19-year-old Brit Danny Hart who was crowned the winner at the Mountain bike World Championships in Champery, Switzerland, while riding on Schwalbe tyres.

Dave Taylor, of Schwalbe, said as the company’s success grew they wanted to ensure their website information, news and downloads were up to date, accurate and easily editable so they teamed up with Janet Dale of It’seeze Web Design.

He said: “Within a few months Janet and her team at It’seeze have transformed out uninteresting, uninviting, out of date, info-starved website into one that thrives on information, product support, product reviews and social media links.

“Huge thanks to Janet for all of her hard work, dedication and patience in what has been a really busy year for the cycle industry. Her flexibility and patience during our busiest times of the year has really helped us complete this project without any problems.”

Shrewsbury-based Janet said she began working with Schwalbe after they got frustrated about relying on external consultants to make simple changes to the site and decided they needed to be in control.

“We work with a number of large clients in the county who appreciate paying a one-off fee to get the website up and running and being able to change and adapt it themselves as well as paying a monthly fee to ensure it is kept fresh and future-proof,” added Janet.

“It was a pleasure to work with Dave and I look forward to hearing about the benefits they receive with their new site now up and running.”