Canine competition leads to success
When a Shropshire woman entered her puppy in a canine contest at a county show, she didn’t realise that it would ‘lead’ to a new line of business.
Kathryn Holloway, from Bridgnorth, who runs successful promotional merchandising company Promofix, was asked by the show organisers to then help them promote a large forthcoming championship event.
Although her young Pomeranian, called Wookie, didn’t win his section, he still managed a rosette and Kathryn has since come up with the idea of producing a quirky but very practical item – a personalised dog lead.
The new leads will help promote county dog show organisers Shrop-Dog, formed by Shropshire Canine societies who have joined together to launch a Top Dog competition.
Owners of all breeds can gain points from competitions held at rural shows around the county throughout the summer months.
The new bespoke leads will be given to all 64 qualifiers at the Top Dog Finals to be held at The Holiday Inn, at Telford, on 11th February.
Event organiser James Gaffney said: “The Shrop-Dog committee are absolutely delighted with the leads and we are very grateful to Kathryn for all her time and efforts in coming up with such a simple, yet fun and practical gift idea for our finalists.”
Kathryn added: “Wookie had a wonderful time mixing with the many other breeds at the show and I am pleased to have created a special item for the Shrop-Dog Finals.”
Details of the Top Dog Show can be obtained from www.shrop-dog.co.uk
