Shropshire Live

Your local news & entertainment website and radio station

HomeNewsBusinessEntertainmentFeaturesWhat's OnAdvertisingRadioContact
Martin Childs

ON AIR NOW: 4PM–7PM

Martin Childs

Martin keeps you updated with all the latest news and entertainment for Shropshire.

Music through the evening

NEXT UP: 7PM–10PM

Music through the evening

Music from the 80s to today on Shropshire Live.

Martin Childs

Martin keeps you updated with all the latest news and entertainment for Shropshire.

Bromford and Keon announce partnership to deliver Telford homes

By Shropshire Live Business22 October 2021
Share
  • Facebook
  • Twitter
  • LinkedIn
  • WhatsApp

One of the largest housing associations in the county has announced a new deal with a housebuilder to deliver affordable homes in Telford.

Bromford and Keon announce partnership to deliver Telford homes

Bromford, which owns more than 1,500 homes in the Telford & Wrekin area, has extended its fledgling partnership with Staffordshire-based Keon Homes. The two companies are currently working in partnership to deliver 55 new affordable homes for rent and shared ownership at Newcomen Way, in Woodside, where construction work is already underway.

They have now agreed to work together on land next door, Woodside Way, which would provide a further 21 new affordable homes for rent and shared ownership. Planning permission was granted by Telford & Wrekin’s planning committee paving the way for an additional £3.55m investment in the area, on top of the £8.4m already being invested through Newcomen Way.

Duncan Melville, land manager at Bromford, said: “We’re really pleased to strengthen our fairly new partnership with Keon Homes to build these 21, new affordable homes in Telford. This is the second time we have worked together but with everything progressing well with our site next door at Newcomen Way, we were delighted to agree a deal for this parcel of land which will provide more affordable homes for local people.

“Woodside Way is a great residential location, in a part of the country we know well. We already own hundreds of homes in Telford, but we know there is real demand for more affordable housing in the area, with average house prices around eight times higher than average incomes.”

Keon Homes director, Warren Bolton, added: “We are delighted to continue our partnership with Bromford and are pleased with the progress of both schemes. Telford & Wrekin Council have been a pleasure to work with and have been pragmatic and helpful with all planning processes and assistance with any key technical agreements. We enjoy working in Telford and with our partner Bromford to bring much needed affordable housing to this area.”

Bromford is one of the largest housebuilding housing associations in the country and last month extended its strategic partnership with Homes England after successfully securing an additional £240m worth of government funding. It hopes to build around 12,000 new affordable homes throughout the West Midlands and West of England over the next eight years.

Duncan added: “We were thrilled to once again be named one of Homes England’s strategic partners and are keen to work with contractor partners across our entire geography to deliver our ambitious housebuilding programme and provide people who can’t access market housing with a safe, secure, and warm home.”

  • Bromford
  • Telford Business News
FacebookTwitter / XInstagramYouTube
NewsBusinessEntertainmentWhat's OnFeaturesPremium FeaturesRadioAboutAdvertisingContact

Download the app

Download on the App StoreGet it on Google Play
Privacy PolicyCookie PolicyTerms of UseCompetition TermsImpress Regulation
Shropshire Live is regulated by IMPRESS

© 2026 Shropshire Live. All rights reserved.  |  Designed and built by Shoothill

More from Shropshire Live

This is a test
News

This is a test

28 Sept 2026

Telford MP joins discussion on improving support for unpaid carers of seriously ill children
News

Telford MP joins discussion on improving support for unpaid carers of seriously ill children

Last week Shaun joined Telford & Wrekin CVS to host an event bringing unpaid carers together to have their say in the Government's Make Work Pay consultation before it closes on 1 September.

30 Jul 2026

Dyslexia Awards return in 2026 to celebrate exceptional talent and innovation
Features

Dyslexia Awards return in 2026 to celebrate exceptional talent and innovation

The prestigious Dyslexia Awards are set to make their grand return to Shropshire this year, spotlighting the remarkable achievements of dyslexics.

9 Jun 2026

Award-winning Newport Show promises finest food, music, and family fun
Entertainment

Award-winning Newport Show promises finest food, music, and family fun

Fantastic free fun, fine food and a festival feel are set to make this year’s Newport Show a great day out for all ages.

9 Jun 2026

Featured Articles

Advertise your business with Shropshire’s leading digital news & radio platform
Premium Features

Advertise your business with Shropshire’s leading digital news & radio platform

With an audience of approximately 88,000 monthly readers and thousands of local listeners, we provide local businesses with a platform to advertise.

18 Dec 2025

Popular Articles

  1. 1Telford MP joins discussion on improving support for unpaid carers of seriously ill children
  2. 2Telford & Wrekin Council opens consultation on Local Plan modifications
  3. 3Shropshire Council continues to explore opportunities to work with town and parish councils
  4. 4Former boss of luxury spa to head up Newport’s newest retirement village
  5. 5Shrewsbury College student designs trophies for county business awards