Shrewsbury Business Chamber welcomes new executive members
Shrewsbury Business Chamber has welcomed the appointment of several accomplished professionals to its Executive Committee.

These new members bring a wealth of experience across various industries, further strengthening the Chamber’s commitment to supporting and growing the local business community.
Kevin Lockwood, Chairman of Shrewsbury Business Chamber, said:
“We are thrilled to welcome such a talented group of professionals to our Executive Committee. Their combined expertise in sales, law, marketing, events, and retail will be invaluable in supporting local businesses and driving economic growth.
"Each of these individuals brings unique skills and experience that will help us strengthen our network and continue promoting Shrewsbury as a thriving business hub.”
The newly appointed executive members are:
Pippa Tait – Sales Geek
Pippa has proudly owned and run Sales Geek Shropshire since May 2022, where her mission is to elevate the sales performance of local businesses. Pippa’s expertise includes advanced sales training, executive coaching, psychometric assessments, and team diagnostics. Prior to this role, she dedicated twenty years to the MedTech industry, supplying to the NHS and other global healthcare providers.
Having grown up in Shrewsbury, she spent a decade away before returning over fifteen years ago. Today, Pippa is a proud resident and passionate about the town’s vibrant community.
Claire – Peakes Travel Elite
Claire Moore is owner of award-winning independent travel agency, Peakes Travel Elite. Claire’s passion for travel has seen her exploring the world, but she is always happy to return to Shropshire and is very proud to call Shrewsbury her home. Peakes Travel Elite has over 30 years’ experience in arranging holidays to all corners of the world. The expert team see customers by appointment and particular areas of expertise include cruising, touring and adventure, luxury and special interest holidays.
Nikki Pickering – Berlad Graham
Nikki was born in Shrewsbury and has lived here all her life. She qualified as a Chartered Legal Executive in 2003 and has spent her career specialising in Family Law both in Shrewsbury and its surrounding areas.
Nikki deals in all areas of family work, with a special interest in matters involving children and domestic violence. Nikki is passionate about supporting and promoting Shrewsbury. “We are lucky to live in such a beautiful area and it is great to see Shrewsbury growing with such a wide diversity of shops and social events”, says Nikki.
Beth Heath – Shropshire Festivals
Beth Heath is the Creative Director of the award-winning events business Shropshire Festivals and the marketing agency Shropshire ThinkTank. She is also the Director of Visit Shropshire, championing the region’s tourism sector. Dubbed the ‘Director of Fun,’ Beth has been running businesses in the West Midlands for over 30 years, with experience spanning events, retail, hospitality, marketing, and tourism. Under her leadership, Shropshire Festivals attracts over 90,000 visitors to the region annually through events such as Shrewsbury Food Festival, Shropshire Oktoberfest, Shropshire Business Festival, and Shropshire Petal Fields.
Louise Christie
Louise Christie is a dynamic strategic marketer and communications expert with over 25 years of experience in the field. Her expertise spans marketing strategy, brand storytelling, and public relations, with a particular focus on the retail sector. She is passionate about the power of clear and engaging communication in driving business success. As the founder of Buy-From, a thriving marketing consultancy, Louise has built a reputation for her innovative approach to brand development and strategic marketing.
Beyond her consultancy, she is a sought-after public speaker and dedicated board member, holding positions such as Chair of the National Committee for The Giftware Association, Governor for Wrekin Old Hall Trust, and Trustee for the Shropshire Youth Support Trust and The Benevolent Society. Most recently, Louise has taken on the role of Director of External Relations at Wrekin College, where she leads marketing, admissions, development, and enterprise strategy for the Trust.
Suzanne Heavens – Heavenly Brides
Suzanne Heavens is the owner of Heavenly Brides of Shrewsbury, a well-established bridal boutique in the centre of Shrewsbury. After a successful career in administration management, Suzanne transitioned into the bridal industry, managing a bridal retail operation for a national charity before taking the leap into self-employment. After becoming a mum 2010, she decided it was time go self-employed, and fulfilled a lifelong dream by opening the doors to Heavenly Brides on 8th December 2012. There, she has built a strong reputation for helping brides find their perfect dress.
The Shrewsbury Business Chamber remains committed to advocating for local businesses, enabling collaboration, and ensuring Shrewsbury remains a vibrant and prosperous place to work and invest. For more information about the Chamber and its initiatives, visit Shrewsbury Business Chamber’s website.
Shrewsbury Business Chamber is a proactive and inclusive organisation dedicated to supporting and promoting businesses in Shrewsbury and the surrounding areas. The Chamber provides a dynamic platform for local businesses to connect, collaborate, and thrive through networking events, advocacy, and knowledge-sharing opportunities.
By working closely with key stakeholders, including the local council and business leaders, the Chamber plays a vital role in influencing economic development and ensuring Shrewsbury remains a vibrant and prosperous hub for commerce. Open to businesses of all sizes and sectors, it champions the success of its members.






