CEL Sheetmetal redefines steel fabrication in Telford

This rebrand marks an exciting new chapter for the company, reflecting its growth and headline appointment of Christopher Greenough as the Managing Director.

’’Our rebrand is more than just a visual update; it represents who we are and where we’re heading as a company,”said Christopher Greenough, Managing Director of CEL Sheetmetal.

“We’re expanding our team, optimising 24-hour operations and ensuring our services are accessible to clients across the UK. Our new brand and website is designed to make it easier for clients to explore our services and learn about our dedication to sustainability, not only that, it also gives us a great opportunity to champion the fact that we supply the whole chain of our process from within the UK."

The redesigned website is a cornerstone of CEL’s rebrand. Featuring an intuitive user interface, the website allows clients to easily navigate through the company’s wide range of services, including laser cutting, CNC forming and metal fabrication. Each service is detailed with technical insights and real-world applications, providing a comprehensive understanding of CEL’s capabilities.

The website also emphasises CEL’s green initiatives, showcasing the company’s efforts to promote sustainability within the industry. Visitors can explore case studies, read about CEL’s commitment to green steel and access resources that highlight the company’s innovative solutions.

With added features customers can now conveniently upload their drawings and receive a quote from one of the experienced sales & engineering team, making the process more efficient and reducing time.

Paul Sweeting, Chief Operating Officer of Northern Industries Group, comments on the company’s operational growth:

‘’At CEL Sheetmetal, we’re constantly evolving to meet the demands of our partners. Our skilled workforce, supported by advanced machinery and streamlined operations, allows us to handle projects of all scales efficiently. The rebrand and website launch are key steps in enhancing our customer experience and showcasing the exceptional work, that we do.”

Commenting on the inclusion of green steel, throughout the Northern Industries Group, Paul added;

"Sustainability is not just a goal; it’s a responsibility we embrace within the group here at Northern Industries, wholeheartedly. Through our green steel initiatives and eco-conscious practices, we aim to lead the Steel industry towards a more sustainable future, with a commitment to cutting carbon emissions by at least 30% by 2030, while supporting initiatives that protect the planet for future generations."

The rebrand also highlights CEL’s integral role within the Northern Industries Group, further strengthening its links with the greater organisation. As part of Northern Industries, CEL Sheetmetal can leverage the group’s extensive expertise, advanced machinery and operational capacity to meet all client demands seamlessly. This partnership ensures that projects of all sizes can be managed in one place, streamlining processes and delivering exceptional results.

With access to the group’s cutting-edge technology and engineering capabilities, CEL is equipped to handle complex challenges with ease. The NI Group currently includes the Steelway family, (Fensecure, Protect and Brickhouse) as well as JHT Fabrications with other organisations being acquired throughout 2025-2027 due to the company’s aggressive acquisition’s structure.

With its refreshed identity, CEL Sheetmetal is poised to set new benchmarks in the industry. The company’s vision extends beyond delivering exceptional products; it aims to inspire change and drive progress within the sector. By combining technical expertise with a commitment to sustainability, CEL is not only meeting the needs of today but also preparing for the challenges of tomorrow.

Visit the new website at celsheetmetal.com to explore CEL Sheetmetal’s brand enhancement.