The power of apprentices drive Berriman Eaton’s strong property performance

A commitment to growing their own staff is reaping dividends for one of Shropshire’s estate and lettings agents.

Bridgnorth-based Berriman Eaton, which agreed sales on over 650 properties during the last calendar year, now has a third of its 30-strong workforce who originally started out as apprentices.

Ben Eaton and Marley Woodcock are the latest recruits and follow a strong tradition of developing individuals in the culture of the business, a culture that is built on trust, professionalism and outstanding customer service.

This approach has seen the company buck the national trend of a stagnating property market, with revenues and lettings projected to be up 10% and 18% respectively in the first three months of 2025.

“It’s important that our staff live and breathe the Berriman Eaton way, as well as getting all the necessary training and skills required to understand and work in our sector,” explained Andy Roberts, Managing Director of Berriman Eaton.

“Apprentices are so important, and we have many of them who have now progressed into senior positions. They have benefitted from being mentored by more experienced staff, including Caroline and Richard Eaton, Linda Davis and Sarah Edwards who have all recently been recognised with the prestigious grade of Fellowship by Propertymark - awarded for their longevity in the industry.”

He continued: “I have little doubt that this approach is making a real difference to the way we sell and manage properties, from one-bed apartments to family homes and luxury estates worth up to £5m.”

Berriman Eaton, which also has offices in Tettenhall, Wombourne and Worcestershire, is firmly committed to supporting the local community it operates in.

It has renewed its patronage of the Wolves Foundation for a second year, raising almost £30,000 for the Foundation in the last twelve months by completing a Snowdon by Sunrise challenge and participating in the big ‘Molineux Abseil’.

The agency has followed this up by supporting the Bilston Operatic Company, Wolverhampton Rotary Club, local football teams, several causes within Pattingham Village and continuing its long-term, annual commitment to Compton Care.