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McDonald’s Renews Commitment to Grassroots Football in Shropshire

By Shropshire Live Business3 June 2025
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McDonald’s Renews Commitment to Grassroots Football in Shropshire

Shropshire FA has announced the continued support from McDonalds, with Matt Winfield, local McDonald’s franchisee of Erasmus Restaurants Ltd, continuing his sponsorship of the Shropshire Grassroots Football Awards 2025, celebrating the dedication, passion, and impact of volunteers across the Shropshire football community.

Matt’s continued backing ensures the awards can return in style this summer, with the Shropshire FA Grassroots Football Awards Night set to take place on 11th of July at Shrewsbury Town Football Club.

This highly anticipated event recognises and honours those who make a real difference in local football — from coaches and referees to club officials and young volunteers.

Andy Weston, Chief Executive of Shropshire FA, said: "We are incredibly grateful to Matt and McDonald’s for once again choosing to support grassroots football in Shropshire. The awards night is one of the highlights of our year, and Matt’s backing allows us to properly celebrate the unsung heroes who make the game possible. His commitment to local communities is clear, and we’re proud to partner with him."

This year’s event will shine a spotlight on outstanding individuals and organisations across categories such as Volunteer of the Year, Young Volunteer of the Year, Coach of the Year, Club of the Year, and more — reflecting the inclusive, community-driven spirit of grassroots football in the region.

Matt Winfield, owner of four McDonald’s restaurants across Telford and Shropshire said: "Grassroots football plays such an important role in the lives of so many young people and families in our community. I’m proud to continue supporting these awards, which celebrate the hard work and passion of the people who give their time week in, week out to keep football thriving in Shropshire."

The awards form part of the FA's national Grassroots Football Awards initiative, recognising the vital role volunteers play in sustaining and growing the beautiful game from the ground up.

  • Shropshire Football Association
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