Oswestry's Pop Creative rebrands as UserBoost, signalling a new era
After 16 years as a staple of the local digital scene, Oswestry-based agency Pop Creative has announced a significant rebrand, changing its name to UserBoost.
The new identity is a strategic move, reflecting the company’s sharpened focus on a "user-first" approach aimed at boosting conversion rates for its clients.
Founded in 2009, the agency has built a strong reputation for crafting conversion-focused websites for small and medium-sized enterprises (SMEs) across the UK and beyond. The rebrand marks a new chapter, one that focuses on helping 'considered-purchase' brands achieve growth by enhancing user satisfaction and loyalty.
The rebrand was launched with a clever social media campaign throughout August that playfully suggested Pop Creative was shutting down. This week, the company re-emerged with its new name, UserBoost, and a clear mission statement.
A Commitment to the User
According to Adrian Grindley, the agency’s founder and owner, the name change was a long time coming. "Our focus on CRO (conversion rate optimisation) since around 2015/16 has meant we have become true experts in helping businesses convert more users on their websites," he explained. "Pop Creative had a legacy which had served us well, but we felt it was time to change."
Grindley, who studied visual communication, has always been fascinated with the connection between a brand and its customers. "Although a lot has changed, one thing hasn't. People should be at the centre of all business," he stated. "Even if websites don't exist in 10 years time, people will still want to connect with brands. That's what UserBoost is all about."
Focusing on Frictionless Growth
With the rebrand now complete, UserBoost is set on a clear path: to remove the friction between businesses and their customers. The new name and brand identity are a public declaration of the agency’s core belief that sustainable growth comes from understanding users and giving them exactly what they’re looking for.
"This isn’t just a new look," Grindley concluded. "It’s a recommitment to what’s always made us effective - clarity, curiosity and putting the user at the centre of everything."
