Shropshire Chamber backs plan for 'game changing' broadband upgrade

The initiative uses thousands of satellites to deliver fast, reliable internet to areas that have long struggled with poor coverage.

For Shropshire, where many businesses and households remain disadvantaged by slow or inconsistent broadband – particularly in more rural and remote areas - the Chamber says this represents a major opportunity.

Ruth Ross, Shropshire Chamber chief executive, has already held meetings with Shrewsbury MP Julia Buckley, and representatives of Shropshire Council, to help lobby for the service.

Amazon Leo promises download speeds of up to 1Gbps, offering rural enterprises the chance to compete on a level playing field with their urban counterparts.

The Chamber believes this could unlock new growth in sectors such as advanced manufacturing, agri-tech, tourism, and digital services.

“Connectivity is no longer a luxury - it is a necessity for competitiveness, education, and community wellbeing,” Ruth said.

“At Shropshire Chamber, we have long been championing a future where every business in Shropshire, regardless of location, can access the tools they need to thrive.”

While LEO broadband won’t replace existing solutions everywhere, it offers a powerful complement for the hardest-to-reach locations where need is greatest.

Amazon expects to provide further updates early in the new year, and Shropshire Chamber has pencilled in a follow-up call with them for late January.

For those keen to stay informed, Amazon has relaunched its website at https://leo.amazon.com, where businesses can register for updates.

Ruth said: “We encourage members to take a look and share with anyone who might benefit from improved rural connectivity.

“This has the potential to be an exciting step forward for Shropshire businesses and communities. Reliable broadband is critical for growth, and innovations like LEO networks could help close the digital divide in our county.”