New Shropshire Artisan Showcase dates announced

Creative businesses across Shropshire are being invited to apply for the Shropshire Artisan Showcase 2026, a fully funded programme designed to help designer-makers and producers take their next step into physical retail while building skills, confidence and long-term resilience.

Delivered by the Shropshire Growth Hub in partnership with Darwin Shopping Centre and Buy-From Creative Agency, the programme will support eight selected businesses through a structured programme of retail preparation, expert guidance and real-world trading experience.

The initiative will culminate in a week-long pop-up showcase at the Darwin Shopping Centre, Shrewsbury, from 11th – 16th May 2026. The revised dates allow participating businesses to benefit from increased spring footfall and a longer lead-in to the summer trading season, giving them the best possible platform for success. The programme is made possible through core funding from the Marches Growth Hub, provided by the Department for Business and Trade.

Anna Sadler of the Shropshire Growth Hub said:

“This is the third time we’ve delivered this highly successful programme, and the showcase week has been a real highlight for participants. It’s a genuine opportunity for creative businesses to test their products, connect with customers and fellow makers, and strengthen their brand in a live retail environment all with expert support behind them.”

Previous participants emphasise that the programme offers far more than just shop space. Rita Bains, founder of The Perfume Laboratory in Bridgnorth, took part in the 2024 Artisan Showcase and describes the experience as transformational for both her confidence and her business.

“I originally applied because it felt like a genuine opportunity to work alongside like-minded people in a supportive and inspiring environment,” Rita explains. “It wasn’t just about selling products - it was about being part of a community where we could learn from one another, share experiences and grow together.”

For Rita, the structured support was as valuable as the showcase itself. Through workshops, mentoring and peer learning, she gained practical insight into retail presentation, marketing and customer engagement.

“Taking part had a really positive impact on my business. It gave me valuable marketing insights, especially in learning how to showcase my products at their very best, and introduced me to new customers and connections. The shared knowledge made it a real and very positive learning curve.”

Since completing the programme, Rita’s business has continued to grow. She has gone on to trade at further events across the county and is now expanding into larger premises, reflecting increased confidence and ambition.

“We’re in the process of moving into a bigger space with additional floors. It’s an exciting step forward and really shows how much the business has developed since the showcase.”

The Shropshire Artisan Showcase 2026 is aimed at creative businesses that are ready to explore physical retail but want guidance and support to do so sustainably. Participants benefit from a four-month programme focused on retail readiness, marketing and sales, alongside the opportunity to trade in a prominent town-centre retail setting.

Applications are now open to Shropshire-based businesses working in design, making and production. Competition is expected to be high, and interested businesses are encouraged to register their interest by 10th February by emailing growthhub@shropshire.gov.uk.