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Telford Apple Mac leasing company wins global award for customer service

By Shropshire Live Business18 February 2026
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A husband and wife team have been highlighted for their “world class” customer service - winning a coveted award ahead of thousands of businesses based on independent reviews.

Telford Apple Mac leasing company wins global award for customer service

Lease Loop, run by James and Danni Godfrey in Telford, has won the Feefo Exceptional Service Award, considered as one of the most exclusive accolades in customer service.

Only 32 businesses from more than 6,500 brands who are part of the Feefo review platform have achieved the award this year.

Lease Loop, which provides Apple Mac leasing to businesses all over Shropshire and further afield, won the award after achieving the highest review score in its industry over the past three years.

Managing director James Godfrey said: “We are absolutely thrilled with the award because it is based on direct feedback from our clients, which means the world to us.

“When we set up Lease Loop just over 10 years ago, we never harboured ambitions to be the biggest, but we wanted to be number one when it comes to customer service.

“Leasing Apple Mac equipment is more than a transaction, it’s a long-term relationship and exceptional customer service is vital to ensuring our clients know they can always rely on us to respond quickly and efficiently whenever they need us.

“When it comes to our reviews, what stands out to me is that people have taken the time to write detailed paragraphs - even poetry - about our service and that’s something we are really proud of.”

Tony Wheble, CEO at Feefo, described the winners of the Exceptional Service Award as the “creme de la creme” of service-led organisations.

He added: “It's continually inspiring to see companies like Lease Loop consistently going above and beyond. While our Trusted Service Awards recognise excellence across the board, the Exceptional Service badge is reserved for the true elite.

“Out of the thousands of brands we work with, just 32 businesses have earned this title this year. By receiving this badge, Lease Loop has proven that it is setting a world-class benchmark for customer-centricity.”

Recent reviews of Lease Loop on Feefo include: “We have used Lease Loop since 2018 - they have always been super supportive and a general joy to partner with. James and Danni are reliable, thoughtful and help keep everything running smoothly with no fizz and no fuss. 100% recommend.”

Another review says: “I was introduced to James through my network and I am glad I was - his customer service has been better than five stars. Very speedy responses and understood what we needed throughout and keen to get us the right solution as soon as possible.”

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