EAC Telford garage group in Shropshire wins Customer Service trophy
EAC Telford, a family-owned independent garage group with four branches in Shropshire, has won the Customer Service trophy at the 2026 Servicesure ‘Autocentre of the Year’ awards.
The prestigious ceremony, held at the Concorde Conference Centre in Manchester, rewards examples of excellence across GSF Car Parts’ UK-wide and expanding Servicesure Autocentre network.
The Customer Service award, sponsored by the Ombudsman for the automotive sector for the sixth time, recognises businesses that have both gone the extra mile, and consistently delivered an exemplary level of service to consumers. EAC Telford, which has been serving motorists across the West Midlands for over a decade, has built a loyal customer base across its four branches in the Shropshire town, thanks to a transparent and approachable ethos.
A key contributor to this success has been Ben Furnell, Senior Customer Service Manager, who has risen through the ranks since joining the business. Ben has played an instrumental role in shaping the high standards of service for which EAC Telford has become renowned, ensuring technical matters are explained clearly, and that customers feel supported to make informed decisions when having their vehicle repaired.
Under his leadership, the business has introduced clearer customer communication, transparent authorisation processes, and post‑repair follow‑up calls, embedding a customer‑first culture across the organisation. These initiatives have boosted retention, raised satisfaction levels, and strengthened EAC Telford’s standing in the local area and beyond.
Presenting The Motor Ombudsman-sponsored Customer Service trophy at the ceremony, Sureyya Cansoy Kurnaz, Director of Business Services & Engagement at The Motor Ombudsman, said: “We would like to congratulate EAC Telford on their fantastic achievement, for which they should be very proud. They clearly stood out from other award submissions in this category, and should be praised for their exceptional level of service, professionalism, and for consistently putting customers at the heart of whatever they do.”
Mark and Jayne Kettle, owners of The Motor Ombudsman-accredited EAC Telford Ltd, said: “Winning in such a competitive category is a real credit to our team’s dedication and commitment to the highest level of service throughout a customer’s journey with us. Our customers are the heartbeat of our business, and we’re incredibly proud to see our hard work recognised with this fantastic award, which will be displayed in our reception area for everyone to see when they walk through our doors.”
Steve Horne, CEO, GSF Car Parts, explained: “The Servicesure Autocentre of the Year Awards are a very special occasion, where we shine the spotlight on businesses within our nationwide network that consistently raise the bar for customer service. EAC Telford is a prime example of the lengths that repairers go to, so as to ensure ultimate customer satisfaction, and is a philosophy which exemplifies what the Servicesure Autocentre network stands for across the nation.”
