Telford man celebrates winning brand new car with JT Hughes
A Telford man became the owner of a brand new car in Telford on Saturday when JT Hughes unveiled its new Hyundai dealership by broadcasting live on internet.
In a first for Shropshire, the brand new dealership broadcast live on Facebook with viewers logging on to watch the winner of an internet competition being revealed.
Prior to the open day, JT Hughes ran a competition to win a new Hyundai through its Facebook page. Over 1,000 Facebook fans joined in; far surpassing its goal of 500 Facebook fans.
The winner who was present at the dealership was Paul Smith from Priorslee. Paul had answered a number of competition questions set by JT Hughes on their Facebook page and was invited down with other entrants to the dealership.
Speaking to Chris Pritchard from shropshirelive.com, Paul said: “I can’t believe I have won a brand new car, I was made redundant a few months ago and have just started entering competitions as a hobby.
“To be the winner of this brand new Hyundai from JT Hughes is incredible, I never imagined I could have won such a great prize.”
The dealership launch proved popular with viewers on Facebook as Paul Shuttleworth presented live from the Stafford Park dealership informing viewers of the latest Hyundai vehicles available, offers and promotions at JT Hughes.
JT Hughes’ Shrewsbury based advertising agency, Positive Advertising, conceived and planned the event. Positive Advertising Director, Nick Spiteri, said: “The Hyundai launch is the culmination of months of preparatory build-up, driven by Facebook, with a ‘Win a Hyundai’ competition at its heart. JT Hughes is a long-standing client and they had the confidence to go with our idea of using social media, and Facebook live web streaming, for this major launch. I believe this is a first for Shropshire.”
Shropshire video production company 7Video provided the production for the live broadcast whilst Charles Denscombe of Shrewsbury based MicroVideo was responsible for hosting the live web stream.
Hyundai chose JT Hughes, as a franchise partner, because of their proven strengths in sales, their commitment to customer service and for their use of innovative marketing.
This year Hyundai were awarded the most improved car manufacturer in the last 10 years, by Auto Express, the Hyundai i30 was rated fourth in the Top 50 cars of the decade and was named the most satisfying car in Britain in the 2010 Driver Power survey. Established in 1967, Hyundai has grown to become the world’s fifth-largest automaker. Hyundai Motor UK Ltd has been named Best Car Manufacturer 2011 by Which? magazine and Car Franchise of the Year by Motor Trader in 2010 and 2011.
To find our more about JT Hughes Hyundai visit www.facebook.com/jthughesdealerships
