Telford and Shrewsbury celebrate Active Kids success
The wait is over for schools, clubs and nurseries across Shropshire as this year’s very special donation of Active Kids equipment from Sainsbury’s arrives.
Active Kids 2011 has been a great success in Shropshire, and since the campaign began, Sainsbury’s Telford and Shrewsbury have helped to donate £1,204,678 worth of equipment to schools in their LEA since 2005.
• Over £115 million worth of Active Kids equipment has now been donated nationwide since February 2005
• Telford Store helps to donate £243,719 and Shrewsbury Store helps to donate £960,959 worth of equipment to LEA’s in Shropshire (that’s over £1 million between 2 stores)
• Over 700,000 pieces of Active Kids equipment has now been donated since 2005
• Over 46,000 organisations are now registered to Active Kids
For Telford 156 and Shrewsbury 132 schools, clubs and nurseries in Shropshire were registered for this year’s campaign, and customers were able to collect vouchers between Wednesday 9th February to Tuesday 31st May.
Sainsbury’s Telford Store Manager Ian Sutton, is delighted with the customer and colleague participation in this year’s scheme. He said: “Our customers have really helped make a difference to schools, clubs and nurseries across Shropshire through donating Active Kids vouchers this year. We’d like to thank them for their support in our campaign, both here at Telford and Shrewsbury and we hope organisations in Shropshire are happy with this year’s array of Active Kids equipment, which we hope will make a positive contribution to their learning and well-being”.
This year, registered schools, clubs and nurseries across Shropshire were able to order equipment including kit set to Paralympic requirements, in the build-up to next year’s Paralympic Games. These included the ‘Butterfly Spacesaver Rollaway Table Tennis Table’, which has a wheelchair friendly design.
6,250 organisations signed up to this year’s Active Kids campaign, and there are now over 46,000 organisations taking part in the Active Kids experience. Since Active Kids began in 2005, over £115 million worth of equipment and experiences have been donated to schools, clubs and nurseries. That’s a whopping 704,000 pieces of equipment which have been donated during that time!
This year’s Active Kids campaign saw two ambassadors join the scheme, Junior British record holder and sprinting sensation Jodie Williams and Beijing Paralympic Games swimming champion Ellie Simmonds. Jodie and Ellie will help raise awareness of the scheme in the run-up to next year’s 2012 Paralympic Games.
Sainsbury’s Active Kids Manager Lindsay Burks hopes this year’s campaign will encourage even more nurseries, schools, Scout and Guide groups and sports clubs in Shropshire to sign-up to Active Kids. She said: “This year’s campaign has been a great success, both with our increased catalogue range including Paralympic sports equipment, through to having over 6,000 organisations sign up to the campaign this year. Active Kids continues to get bigger and better and with over £115 million worth of equipment now donated since the campaign began in 2005 to registered schools, nurseries and clubs, it shows just how committed we are to giving children of today a healthy lifestyle”.
