Shropshire’s Beacon Radio to change name
A radio station which broadcasts to Shropshire is to change its name in April as part of a major rebranding move.
103.1 Beacon, which has previously been known and Beacon Radio and Beacon FM will change its name to ‘Free Radio’.
The radio station which broadcasts from Wolverhampton to Shropshire and the Black Country will change its name during April.
Station owners Orion Media is also renaming other radio stations to ‘Free Radio’ in the radio group which includes Mercia in Coventry, BRMB in Birmingham and Wyvern in broadcasting to Herefordshire & Worcestershire.
The group launched in 2009 when it purchased the radio stations from Global Radio along with Gem 106.
Orion chief executive Phil Riley, today told staff of the name change but stressed the station would continue to provide listeners with local news, sport, traffic and weather information.
From April the new ‘Free Radio’ brand would allow the media company to market itself to over 1million listeners across the West Midlands with all the stations using the same brand name.
