New branding for Shrewsbury launched
A new brand image to give Shrewsbury a stronger image was launched to tourism businesses and organisations last week as part of an initiative to increase visitor numbers to the town.
The brand puts the spotlight on Shrewsbury as a town of ‘one-offs’ and originals, making the most of both the authentic Tudor architecture and the quality and number of interesting independent shops.
Destination Shrewsbury started work with businesses and organisations early this year with a workshop at The Lion at which they shared information about types of visitor, strengths of Shrewsbury and ideas for creating stronger messages.
The creative organisations who were commissioned to create the brand worked up their approaches based on input from workshops, visitor research and firsthand experience of what Shrewsbury can offer visitors.
Mike Owen, Shropshire Council’s Cabinet member with responsibility for tourism and culture, said:
“We now have a collection of images, words and ideas that give a clear strong message about why Shrewsbury is special. This is available for businesses and organisations to use to support and complement their own promotion. It’s now up to all of us to let the rest of the country know that there’s nowhere like Shrewsbury.”
John Hall, independent retailer and Shop in the Loop representative, said:
“Shrewsbury is strong in independent shops, cafes and restaurants. Visitors love this and the new brand puts the focus on our ‘one-offs’ all over town. It works for the old and the new.”
Destination Shrewsbury will be working with Shrewsbury Tourism Association to bring the new look and feel to the website and main visitor publications.
