Shrewsbury chosen for the Coach Friendly Award
Destination Shrewsbury is celebrating after the county town was chosen to receive the Coach Friendly Award 2012 by the Confederation of Passenger Transport.
The Award reflects the work that Destination Shrewsbury partners, including Shrewsbury Tourism Association and Shropshire Council, have put into provision for coach based tourism to the county town.
The Award also recognises commitment to tourism and consideration of coach tourism in local transport strategy. Work does not stop with the achievement of the award however and Shrewsbury will continue to work with the Confederation of Passenger Transport on the improving the coach offer and facilities. Seeking an additional coach set down point in the town centre for example is one of the priorities to be resolved.
The application from Destination Shrewsbury was submitted in June this year and representatives of the Confederation of Passenger Transport made an inspection visit to the town in November.
Judie McCoy, Board member of Shrewsbury Tourism Association, said:
“I am delighted to hear the news. Shrewsbury Tourism Association has been working with the Council towards this award and we look forward to improving further with the help and advice of the Confederation of Passenger Transport.”
Councillor Mike Owen, Shropshire Council’s Cabinet member for economic growth and prosperity, said:
“Coach tourism is a valuable part of Shrewsbury’s visitor economy with great potential for growth. Coaches introduce many new visitors to Shrewsbury. The Coach Friendly Award will help raise Shrewsbury’s profile to the coaching industry and increase visitor spending in our tourism and retail businesses.”
