Shrewsbury BID unveils #Oneoffstory Christmas Video
Shrewsbury BID has unveiled its #Oneoffstory Christmas Video by projecting the two minute film onto the front of the Museum and Art Gallery.
The two minute film, was aired following the Christmas Lights Switch-On, and formed part of a fifteen-minute toy themed projection by new media light artist Andy McKeown.
The film, follows the highly popular ‘Summer in Shrewsbury’ video, and illustrates Emily Hurdiss’ Christmas story as she shops along the snowy streets of Shrewsbury and enjoys a series of ‘will they, won’t they’ close encounters with a handsome young man.
With the strap line ‘Let Your Christmas Story Start Here’ the film invites viewers to share Emily’s Christmas story whilst showcasing a selection of town centre shopping and leisure businesses and famous Shrewsbury sights with a sprinkling of Christmas magic.
The two minute film has been directed by local filmographer, Aaron Child, and features Emily Hurdiss and James Mitchell, having both grown up in Shrewsbury and now pursuing acting careers in London.
The soundtrack comes from guitar and piano teacher, Gareth Rhys Jones, who won Shrewsbury BID’s competition to create the accompanying music for the video. Coinciding with the launch of the video, Gareth is also releasing a full version of the song ‘This is your Christmas’ on iTunes, Amazon and other online retailers on 1 December.
Kirsten Henly, Shrewsbury BID Manager, said: “We are lucky here in Shrewsbury to have so much local talent on which to draw, including Aaron for the filming and Andy McKeown for his projection at the Lights Switch-On.
“Our first video ‘Summer in Shrewsbury’ attracted more than 26,000 views, so we’re hoping to build on its success with this latest film, which is packed with beautiful shots of the town, as well as local businesses and local people playing their parts in it. The nation is gripped by how brands are connecting emotionally with audiences at Christmas through creative marketing campaigns and our ‘one-off story’ presents Shrewsbury and its festive offer with a mix of magic and humour.”
