Shropshire Live

Your local news & entertainment website and radio station

HomeNewsBusinessEntertainmentFeaturesWhat's OnAdvertisingRadioContact
Music through the evening

ON AIR NOW: 7PM–10PM

Music through the evening

Music from the 80s to today on Shropshire Live.

The Nightshift

NEXT UP: 10PM–7AM

The Nightshift

Shropshire Live plays a great mix of music through the night.

Music through the evening

Music from the 80s to today on Shropshire Live.

Ambulance service staff subjected to 9 incidents of abuse every day

By Shropshire Live25 April 2025
Share
  • Facebook
  • Twitter
  • LinkedIn
  • WhatsApp
Ambulance service staff subjected to 9 incidents of abuse every day

West Midlands Ambulance Service (WMAS) is launching a ‘How We Treat Each Other Matters’ campaign after new figures show its staff are subjected to more than 9 incidents of physical abuse, verbal abuse or aggression every single day.

The social media campaign, which sees staff from our frontline, control rooms and Patient Transport Services come together to encourage respect and safety for all WMAS staff, comes as the number of violent incidents against UK ambulance staff reached an all-time high in the last 12 months. 22,536 cases were recorded across the 14 ambulance services, a jump of 15% on the previous year, 3370 of which were in the West Midlands. In Shropshire, 168 cases were recorded.

By launching this campaign WMAS wants to encourage members of the public to be respectful to ambulance staff with the Trust keen to reiterate it does not and will not tolerate abuse and violence directed towards our workforce, with legal action always being pursued.

Chief Executive Officer, Anthony Marsh, said: “For many staff, this sort of abuse can have a profound impact on their lives with some staff never recovering and actually leaving the service altogether. While it is a minority of people who commit these offences, we need the public to support us to make such abuse something that is unacceptable.”

WMAS Head of Security and Safety, Dan Knight, said: “Everyone deserves to come to work without fear of abuse, aggression or violence from the public. Whether that be our staff on the frontline, Patient Transport Services staff or those who work in our control rooms.

“The message is simple, abuse will not be tolerated and appropriate actions will be taken when these incidents occur. 3370 incidents of abuse and violence is 3370 too many.

“We hope with the launch of this campaign, it will be an important reminder to the public that showing respect to our staff, who are ultimately only trying to help people, should be a given.”

Following the release of the new figures, Chair of the Association of Ambulance Chief Executives (AACE), Jason Killens, has written to ministers responsible for ambulance services in the UK to explore what further national policy interventions can be developed to help combat the growing number of violent assaults against ambulance workers in the UK.

He said: “These figures are truly shocking and reflect a pattern of increased violence, aggression and abuse directed at hard-working ambulance people who are there to help people in their times of greatest need. Frontline staff as well as call handlers are affected by this horrendous abuse and this unacceptable behaviour has a major long-term impact on the health and wellbeing of ambulance people who are simply trying to do their jobs and help save lives.

“This situation is now so serious that we are seeking to engage with UK health ministers at the highest level to explore new interventions that could help deter potential perpetrators of these attacks. We would also underline again that it is vital that the judiciary uses all available legislation to ensure appropriate sentences are handed out consistently to those found guilty of committing these horrific crimes against our workforce.”

FacebookTwitter / XInstagramYouTube
NewsBusinessEntertainmentWhat's OnFeaturesPremium FeaturesRadioAboutAdvertisingContact

Download the app

Download on the App StoreGet it on Google Play
Privacy PolicyCookie PolicyTerms of UseCompetition TermsImpress Regulation
Shropshire Live is regulated by IMPRESS

© 2026 Shropshire Live. All rights reserved.  |  Designed and built by Shoothill

More from Shropshire Live

This is a test
News

This is a test

28 Sept 2026

Telford MP joins discussion on improving support for unpaid carers of seriously ill children
News

Telford MP joins discussion on improving support for unpaid carers of seriously ill children

Last week Shaun joined Telford & Wrekin CVS to host an event bringing unpaid carers together to have their say in the Government's Make Work Pay consultation before it closes on 1 September.

30 Jul 2026

Dyslexia Awards return in 2026 to celebrate exceptional talent and innovation
Features

Dyslexia Awards return in 2026 to celebrate exceptional talent and innovation

The prestigious Dyslexia Awards are set to make their grand return to Shropshire this year, spotlighting the remarkable achievements of dyslexics.

9 Jun 2026

Award-winning Newport Show promises finest food, music, and family fun
Entertainment

Award-winning Newport Show promises finest food, music, and family fun

Fantastic free fun, fine food and a festival feel are set to make this year’s Newport Show a great day out for all ages.

9 Jun 2026

Featured Articles

New teachers to start roles in September
Premium Features

New teachers to start roles in September

Salop Teaching Partnership Congratulates Associate Teachers on Successful Completion of Program.

11 Jul 2023

Popular Articles

  1. 1Telford MP joins discussion on improving support for unpaid carers of seriously ill children
  2. 2Telford & Wrekin Council opens consultation on Local Plan modifications
  3. 3Shropshire Council continues to explore opportunities to work with town and parish councils
  4. 4Former boss of luxury spa to head up Newport’s newest retirement village
  5. 5Shrewsbury College student designs trophies for county business awards