Councils plan joint action to tackle high collision rates on one of the region’s busiest routes

Telford & Wrekin Council and Shropshire Council have reaffirmed their commitment to working with the Police and Crime Commissioner (PCC) as part of a joint effort to improve road safety along the A41.

An independent review published on 3 October this year showed that the route of nearly 30 miles of road and 13 distinct sites has a significantly higher rate of serious and fatal collisions compared to the national average.

Both councils met once again to progress the findings in detail and agree next steps.

They also confirmed plans to meet with the PCC in early January to discuss the PCC’s commitment of £400,000 to install average speed cameras.

Councillor Richard Overton, Telford & Wrekin Council’s deputy Leader and Cabinet member for highways, housing and enforcement said:

“The independent report provides opportunity to have meaningful discussion and implement measures that will make the A41 safer for everyone.

“While the study shows that many issues relate to signage, markings, and layout, most of which have already been completed, managing speed remains an important part of improving safety.

“Contrary to recent speculation, Telford & Wrekin Council has not rejected the use of average speed cameras on the A41. In fact, we strongly support measures that improve road safety for all users and look forward to meeting the PCC in January to make this happen while securing commitment from West Mercia Police to continue enforcing the speed limit on the road.”

Rob Wilson, Shropshire Council’s Cabinet member for transport and economic growth, said:

“Shropshire Council welcomes the support of the PCC to improving safety on the county’s roads. I look forward to meeting in the new year to discuss how working in partnership we can deliver the average speed cameras on the A41, and how we can address the other issues raised by the independent report, and further across Shropshire.

“Together with colleagues from Telford & Wrekin Council I hope that we can work to make our roads safer for all road users.”

The report also recommends further analysis in key locations, which may justify additional interventions. Both councils will continue with a unified approach, and a further meeting is scheduled this week to refine details ahead of the January meeting with the PCC.

The A41 is a vital strategic road for local communities and businesses, carrying thousands of vehicles daily and serving as a key link between the West Midlands and the Northwest. It supports regional trade, commuter traffic, and access to essential services, making its safety and reliability critical for economic growth and public wellbeing.