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Rallying cry for the future of Oswestry’s Christmas Parade

By Shropshire Live24 April 2026
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Oswestry is facing a festive call to arms as the Borderland Rotary Club seeks fresh faces to ensure the town’s iconic Christmas Parade continues to march through the streets for years to come.

Rallying cry for the future of Oswestry’s Christmas Parade

For decades, the Borderland Rotary Club has been the driving force behind the annual spectacle, an event that has woven itself into the very fabric of the local community. Beyond the bright lights and festive cheer, the parade has served as a vital lifeline for the region, raising significant funds for numerous local charities and good causes since its inception.

Jonathan Jones, the lead organiser of the event, believes the parade is more than just a procession; it is the definitive signal that the holiday season has arrived. However, he warns that for the tradition to survive the passing of time, it requires an infusion of new energy. Mr Jones noted that while the parade remains a highlight of the Oswestry calendar, the event now needs fresh input from younger groups and motivated individuals. He expressed a desire to see a new generation step forward to safeguard this locally run extravaganza, ensuring its place in the town’s future.

The sentiment is shared by many residents who have grown up with the tradition. Dave Roberts, a local man from Morda, reflected on the deep personal connection many families have with the day. He recalled attending the parade as a child with his parents and grandmother, noting with pride that four generations of his family were present at last year’s celebration. For Mr Roberts, the parade represents the "proper" start of Christmas, and he has already pledged his support to keep the magic alive.

The organisers are now inviting community groups, local organisations, and civic-minded individuals to get involved in the planning and execution of this year’s festivities. Whether you represent a youth group looking for a project or are simply a resident eager to give back to the town, the Rotary Club is keen to hear your ideas.

Anyone interested in helping to preserve this cherished Oswestry tradition is encouraged to reach out to the organisers directly. You can register your interest or find out more about how to support the event by contacting the team at borderlandrotary@gmail.com.

  • Borderland Rotary
  • Oswestry
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