T J Vickers celebrates partnership with Shropshire FA as County Challenge Cup visits

Telford automotive dealership T J Vickers, the official sponsor of the prestigious Shropshire County Challenge Cup, now known as the T J Vickers Premier Cup, welcomed the trophy to their Telford showroom this week, ahead of the eagerly anticipated cup finals on May 7th.

The Shropshire County Challenge Cup, one of the county's original and most coveted football trophies, has been contested by local teams since its inception back in 1966. The solid silver elaborate and engraved cup itself dates to the turn of the century.

This partnership marks a significant commitment by T J Vickers, who have dealerships in Telford and Shrewsbury, to support grassroots football across Shropshire.

Ian Vickers, Director of T J Vickers, expressed his enthusiasm for the partnership: "We're absolutely delighted to be supporting the Shropshire FA and sponsoring the County Challenge Cup.

“As a family business with deep roots in the Shropshire community, we believe in the power of local sport to bring people together. Having the cup here in our showroom today makes the partnership feel real, and we're excited to be part of the journey toward the finals on May 7th."

The cup's visit to the dealership allowed staff and customers to see the historic trophy up close and learn more about its significance to Shropshire football.

Matthew Cole, fellow Director at TJ Vickers and a Board member at Shropshire FA, said: "The Cup represents the pinnacle of achievement in local football, and we're thrilled that we are on board as sponsors.

“Our commitment to supporting local communities aligns perfectly with our mission to develop and promote football across Shropshire. Our partnership helps us continue to invest in the grassroots game and ensure the competition remains a highlight of the county's sporting calendar."

The Shropshire County Challenge Cup finals will take place on May 7th at the AFC Telford, between Allscott Heath FC First and Whitchurch Alport First, and promises an exciting display of local football talent and community spirit.