Leadership boost for dog food specialists
An expanding Shropshire dog food firm has joined forces with leading business consultancy Good2Great to boost its growth plans, supporting the company’s mission to change more dogs’ lives with real food.
Different Dog, founded in 2017 by Alex and Charlie Thurstan, specialises in premium quality food for dogs, developed by nutritionists and hand-cooked with human-grade, locally-sourced British ingredients by its team of in-house chefs.
The company has now partnered with Good2Great on a leadership development programme to further enhance its ambitions for growth.
The leadership project has been made possible through funding secured via the local authority and a Shropshire manufacturing grant.
Alex Thurstan said she was passionate about building a thriving culture within Different Dog’s growing team of over 130 people.
“More and more dog owners are seeking out healthier options and we see the impact that a diet of real food has on dogs’ lives and longevity every single day.
“The Good2Great programme will strengthen our leadership capability and support our high-performing team,” she explained.
Michelle Jehu, business coach with Bridgnorth-based Good2Great, said that the initiative would help to bring out the best in Different Dog’s teams.
She commented: “The bespoke development programme focuses on practical tools and behaviours that support leaders to maintain and strengthen a culture where everyone knows what’s expected, plays to their strengths and performs at their best.
“It supports Different Dog’s wider strategy to grow sustainably, maintain quality and continue to encourage a high performing culture, ensuring the team is equipped for the next phase of expansion.”
