Lingen Davies launch Shropshire Titty Trail

The Shropshire Titty Trail is the latest event from Lingen Davies Cancer Fund and is being held on Saturday, 14th October around the South Shropshire hills. It is being organised as part of Breast Cancer Awareness month to highlight the disease which is the UK’s most common type of cancer. Around 55,000 women and 400 men are diagnosed with breast cancer every year in the UK.

The 10-mile trek will start in Church Stretton’s Carding Mill Valley, heading onto The Burway, and will take in Pole Bank – the highest point of the Long Mynd – and make the most of Shropshire’s finest views. Lingen Davies are working with local tour group Blue Sky Adventures, and the event is sponsored by Shropshire Marketing Agency Reech.

Lingen Davies Cancer Fund fundraises to enhance and support cancer services for patients from throughout Shropshire, Telford & Wrekin, and Mid Wales. The charity also delivers a cancer awareness and prevention service, LifeLive, promoting the signs and symptoms of cancer, and the importance of early diagnosis in the wider community. 

Lizzy Ellis, Fundraising Events Lead for Lingen Davies, said everyone at Lingen Davies is very excited to be bringing this new event and awareness initiative to local people.

“Breast Cancer is the UK’s most common cancer and effects everyone, men and women. We want to highlight the importance of being breast aware and thought what better way to do that than by getting the community together for a fun, enjoyable, relaxing hike in the beautiful South Shropshire hills.

“We want to encourage people not to be afraid to discuss sign and symptoms or attend their screenings. We hope lots of people who have been impacted by cancer, either themselves or a loved one, will feel empowered to join us, and bring along friends and family to make the event a really special day. 

“We’re very grateful to the team at Reech who loved the ideas as much as we did and have joined us as headline sponsors for the event,” she added.