Drivers urged against drink driving as summer returns

A campaign, entitled ‘Kick Drink Drive’ was today launched to raise awareness of the consequences of driving after drinking.

The campaign, is encouraging motorists to consider if they could be over the limit before they get in their car to drive.

Roadside checks will be carried out at all times of the day and night and on all types of road.

Drink and drug driving offences typically increase during the summer and with a month of televised World Cup football at home or on big screens people may be tempted to risk mixing drinking with driving.

Over the past three years, 103 people have been killed or seriously injured in West Mercia area as a result of collisions involving drink or drugs. Of particular concern is those motorists aged between 17 and 30; Just over 50% of drivers involved in collisions causing death or serious injury involving drink or drugs were aged 17-30, of which around 85% were male.

The immediate consequences for anyone if they are caught drink or drug driving include a minimum 12 month driving ban, up to 6 months in prison, a fine of up to £5,000 and a criminal record. A conviction for drink or drug driving can have a major impact on the future prospects of a young person. For example, it may lead to job loss and significant problems when applying for a job in the future.

Driving after drinking or taking drugs significantly increases the chances of a person being involved in or causing a collision. The maximum penalty of being convicted of causing death by careless driving when under the influence of drink or drugs is 14 years’ imprisonment, an unlimited fine, disqualification from driving for at least 2 years and a mandatory extended driving test.

Vicki Bristow, Communications Manager for the Safer Roads Partnership said:

"During the summer months and over the World Cup period people may be in situations where they are drinking more than usual. This campaign aims to highlight that the risk of being caught or being involved in a collision after drinking and driving simply isn’t worth it. Our message is simple; Don’t let the side down, enjoy the World Cup responsibly, don’t Drink and Drive.”

Supt Lee Davenport, Policing Operations, Warwickshire Police & West Mercia Police added:

“Cracking down on those who take drugs or drink and then drive is a year round commitment for Warwickshire and West Mercia. However, we are very aware the summer period and significant sporting events can present opportunities where people are tempted to drive after taking drugs or drinking. To combat this, extra attention will be made throughout the summer in a bid to tackle those who commit the unacceptable act of drinking or drug driving.”